Our Story

Gemologist Russ Erbert has owned and operated Russ' Jewelry in Norton, KS, since 1988. His knowledge and expertise of precious gems and precious metals, coupled with a strong sense of integrity and honesty has served him well during his tenure in the industry. A graduate of the Institute of Jewelry Technology in Paris, TX, Russ is adept at jewelry design and creation as well as jewelry repair including sizing, prong re-tipping, stone setting, bead re-stringing, reconditioning older settings, and much more. Over 99 percent of the repairs are completed in house.

While the three C's (color, cut and clarity) are a constant in the jewelry business, Russ personifies the three R's as well (reliable, responsible and reputable).

Russ' Jewelry has remained relevant over the last three decades not only due to Russ' proficiency in jewelry repair and design, but also the extensive inventory. The store boasts over 150 wedding sets, 160 rings, 250 pendants, 200 earring pairs, Seiko and Citizen watches and the stock is always changing and expanding.